Your social media activity represents your personal brand and should be treated seriously. Managing your brand starts from the ground up and while you may think your friends and followers are the only people viewing your digital footprint, it’s important to remember that what you post online stays there forever and is accessible by everyone.
According to a CareerArc survey, 91% of employers specified they searched through potential employee’s social media accounts during the hiring process and 79% of employers even rejected candidates based on what they found.¹ Social screening is now a crucial part of the recruitment process and could be the reason you do or don’t get the job. Some questions you should be asking yourself before applying for jobs include: Is your digital footprint an accurate portrayal of you? Would you feel comfortable showing what you post to a future employer? If you answered no, it’s time to revise what you’ve posted and clean up your social media.